THE FACEBOOK ALGORITHM

How it affects you & your business

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

Facebook mobile ads

"Over the past few months, I’ve read articles and answered questions from many people who are concerned about declines in organic reach for their Facebook Pages," Boland wrote in June of 2014.

He continued, "My colleagues and I at Facebook understand that this has been a pain point for many businesses, and we’re committed to helping you understand what’s driving this change ... "

The two main reasons Boland cited for the organic reach decline? First, there's simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. Second, Facebook is deliberately trying to show people the content that is most relevant to them, as opposed to surfacing all the content available.

The good news in all of this is that there's a lot you can do to counteract these changes, like being more selective about what you publish, paying attention to when you publish, and putting money behind your posts (a.k.a. "boosting" them).

Facebook defines organic reach as "how many people you can reach for free on Facebook by posting to your Page." Prior to 2012, that number used to be much, much higher than it is now. That means a Page with 10,000 fans could expect just 650 of them to actually see that Page's posts in their News Feeds. Fewer people seeing your Page's organic posts on Facebook means fewer clicks, comments, and shares. And having fewer of those interactions means fewer conversions, leads, and customers.  As you can expect, this not only applies to facebook but twitter, instagram and other social networking platforms.

BEYOND THE BASICS

Paid social advertising offers an opportunity to extend your brand’s reach further than organic placement in the newsfeed

Investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However if you are still contemplating diving into the social marketing end, look no further than the following facts.

Facebook timeline ads

Social media marketing increases your brand’s awareness.  78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.

Social media marketing helps to validate your brand.  A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.

Social media marketing has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the brand to others.

Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start engaging with your consumers positively.

Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart.

Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.

WE MAKE YOU STAND OUT

We promote your business, app, cause, idea, brand & website

Unlike traditional advertising, the reach you get with social media is immense, we are ready to work with you to showcase what you or your brand or business  stands for and to connect you to  your ideal persona based on demographics, interests, web behavior, and more.

We work with three major networks, Facebook, Twitter and Instagram. What can we promote for you ? Anything from websites, apps, local businesses, Facebook pages and posts, twitter accounts and tweets etc.

OUR PRICING

Best For Short Term

Noted Chili

$ 700 USD

1 Month Contract
1 Platform (Facebook)
Minimum Impact
1 Language (English)
Basic Strategy Applied
Detailed Report
Media Provoded By Client

Most Flexible

Eminent Chili

$ 1,500 USD

2 Month Contract
2 Platforms (Facebook+Instagram)
Notable Impact
2 Languages (English+Swahili)
Intricate Strategy Applied
Detailed Monthly Reports
Creative Chili May Provide Media

Best Value

Illustrious Chili

$ 2,500 USD

3 Month Contract
3 Platforms (Facebook+Instagram+Twitter)
Video Advertisements
Very Notable Impact
2 Languages (English+Swahili)
Intricate Strategy Applied
Detailed Monthly Reports
Creative Chili May Provide Media