This page contains what is hopefully an adequately brief & informative definition of terms as used on this website, happy reading!

What is web development and design ?

Web development refers to building, creating, and  maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management.

While the terms “web developer” and “web designer” are often used synonymously, they do not mean the same thing. Technically, a web designer only designs website interfaces using HTML and CSS. A web developer may be involved in designing a website, but may also write web scripts in languages such as PHP and ASP. Additionally, a web developer may help maintain and update a database used by a dynamic website.

What is Search Engine Optimization ?

Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines. Say, for example, that Bob runs an online soccer store. He wants his site to show up in the top few listings when someone searches for “soccer shoes.” Then he gets more leads from search engines, which means more traffic, more sales, and more revenue. The problem is that there are thousands of other soccer sites, whose Webmasters are hoping for the same thing. That’s where search engine optimization, or SEO, comes in.


SEO involves a number of adjustments to the HTML of individual Web pages to achieve a high search engine ranking.

What is Webite Page Speed ?

Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).

Everyone needs a fast loading website. Google reportedly looks at site speed when deciding where to rank a website in their search engines. Even if they didn’t, you’d still want a fast website. Slow sites can repel visitors quicker than bad design.

What is Website Security all about ?

Web application security is the process of securing confidential data stored online from unauthorized access and modification. This is accomplished by enforcing stringent policy measures. Security threats can compromise the data stored by an organization, hackers with malicious intentions try to gain access to sensitive information.

Hacking attempts on a clients website

Web application security aims to address and fulfill the four conditions of security, also referred to as principles of security:

Confidentiality: States that the sensitive data stored in the Web application should not be exposed under any circumstances.

Integrity: States that the data contained in the Web application is consistent and is not modified by an unauthorized user.

Availability: States that the Web application should be accessible to the genuine user within a specified period of time depending on the request.

Nonrepudiation: States that the genuine user cannot deny modifying the data contained in the Web application and that the Web application can prove its identity to the genuine user.

What is Digital Marketing ?

Different avenues for marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It’s important to understand that digital marketing doesn’t only apply to your website.

Why is digital marketing important to your business ?

The answer to this question can be found just by looking around you. How many electronic devices can you see? The chances are that apart from the laptop or tablet on which you are reading this, there are a good few other devices within easy reach.

Think of how you consume information yourself and consider that more than three billion people now use the internet worldwide. The internet, and the way it is now used, has transformed the way we interact – and it has also transformed how we market our businesses.

Digitally marketing has four key advantages over traditional marketing – measurability, affordability, speed and engagement.

Development, Enhancement, Support & Maintenance


Looks something like this ?

Support – refers to user-friendly assistance for individuals having technical problems with electronic devices or software products. The technical support team is composed of individuals that are familiar with the ins and outs of a device or software product. With this knowledge, they are able to troubleshoot most problems that a user experiences.

Development – refers to the primary implementation of new projects. Once an initial development project is complete, then you will typically move into a new phase–either maintenance or enhancement.

Maintenance – refers to ongoing administration of accepted and “completed” functionalities/features. For instance, you may have a maintenance contract to: provide ongoing support , to fix previously unknown bugs in the accepted functionality, to ensure that the website doesn’t go down, and so on.

Enhancement – refers to adding new features to an already completed project. For example, if you ordered a website, and 2 years later, you ask our team to add e-commerce functionality that wasn’t previously expected or scoped, that’s an enhancement.

So, short version:

Development = Completely New Projects.

Maintenance = Ongoing Technical Support.

Enhancement = Adding New Features to a project, as a new phase, after completion.